Brand reputation index is an index that classifies brand value data, communication value, media value, and social value and weights by extracting brand big data and conducting consumer behavior analysis.
According to the brand index of South Korea, MISSHA marked as 2nd place among other hundreds of brands in March, 2019. The servery is conducted by rekorea.net, well-known research company in South Korea.
Cosmetics specialty brand reputation in March 2019, Olive Young ranked second, Misia third ranked Innisfree.
The Korea Reputation Research Institute has brand big data on cosmetics brands Brandisha, Innisfree, Aritaum, The Face Shop, Etude House, Tony Mori, Skin Food, The Sam, Nature Republic, It’s Skin, Olive Young, Holica Holica and Beyond .
We analyzed Big Data’s reputation for 13 brands of cosmetics brands over the past month. We analyzed 33,538,187 cosmetics brand brand data from Feb 3, 2019 to March 4, 2019, and analyzed the brand habits and reputation of consumers. Respectively. Compared with 33,086,843 cosmetics stores in January 2019, the number of brand big data increased by 1.36%.
The reputation of the brand is divided into the participation value, the communication value, the social value, the market value, and the financial value. Brand reputation index of cosmetics specialty stores was analyzed by participation index, media index, communication index, community index, social contribution index. The brand reputation index is an index made by brand big data analysis that finds out that online habit of consumers has a great influence on brand consumption, and it is negative evaluation of brand, media interest, consumer traffic, community exposure, Quantity and brand value of social contribution.
For more details about this servery, please refer to : the original article from rekorea.net